How SEO Discovery Helped Wiggit Increase Traffic by 78% with Shopify SEO

Background

Wiggit.co.uk is a UK-based eCommerce store specializing in wigs, hair extensions, and other beauty accessories. Although they offer high-quality products, they were struggling to gain the attention they deserved in a competitive online market. Their goal was clear: improve their visibility, attract more traffic, and increase sales by ranking higher for popular and niche hair-related search terms.

SEO Goals

1. Boost rankings for key hair-related keywords.
2. Achieve top 10 rankings for high-traffic terms.
3. Increase organic traffic by 30% within 6 months.
4. Strengthen their backlink profile to improve site authority.
5. Focus on generating high-intent traffic that would lead to more conversions.

Achievements

The partnership with SEO Discovery brought remarkable results for Chris Angel Homebuyers. Here’s a snapshot of their success in just one month:

Authority Score: Jumped from 14 to 22

1. Percentage Increase: 57.14%
   Organic Traffic: Grew from 95 to 13.4K visitors per month
2. Percentage Increase: 13,989.47%
   Backlinks: Increased from 713 to 3.6K
3. Percentage Increase: 404.06%
   Referring Domains: Increased from 194 to 292
4. Percentage Increase:50.52%

Performance Metrics Graph:

Here’s a comparison of the keyword rankings before and after the SEO campaign:

Achievements in Traffic:

1. Organic Traffic Growth: Organic search traffic increased by +566.67%, rising from 150 to 1,000 monthly visitors.
2. Keyword Optimization: Targeted keywords attracted high-intent traffic, resulting in a significant boost in inquiries and conversions.

Keyword Rankings Growth

In just six months, we implemented our targeted SEO strategies and achieved outstanding results in keyword performance.

Traffic Growth Analysis

Organic Traffic Growth: Summit Fairings saw a 75% increase in organic traffic, jumping from 150 t0 424 monthly visitors.

Top-Performing Keywords

Summit Fairings now ranks in the top 10 for key search terms like “Motorcycle Fairing Kit” and “Honda Fairings,” which means more people are finding their site when searching for relevant products.

Top-Performing Pages:

Wiggit.co.uk now ranks high for terms like “Buy Wigs Uk” and “Half Wigs Uk Black Hair”, which brought in more customers looking for exactly what they offer. These keywords helped elevate the site’s visibility and attracted high-converting visitors.

And here are the top performing pages:

How SEO Helps Wiggit

The success of the campaign came down to several key strategies:

Keyword Optimization

We focused on the right keywords that would bring in high-intent traffic. This approach ensured that the visitors were already interested in what Wiggit.co.uk was offering.

Backlink Strategy

By securing quality backlinks from trusted beauty and fashion websites, we helped build Wiggit.co.uk's authority and improve its rankings.

Content Strategy

We created helpful and engaging content, such as blog posts and product guides, to inform and attract visitors.

On-Page SEO

We optimized product pages to make them more user-friendly, ensuring that customers had a smooth experience from landing on the site to completing a purchase.

Technical SEO

We fine-tuned the website’s technical aspects, like loading speed and mobile-friendliness, to enhance both user experience and SEO.

Conclusion

The tailored SEO strategy delivered fantastic results for Wiggit.co.uk, making a noticeable impact on their keyword rankings, website traffic, and overall visibility. By focusing on the right keywords and improving the site's authority, Wiggit.co.uk was able to stand out in the crowded wig and hair accessory market.

Looking forward, Wiggit.co.uk plans to:

1. Continue optimizing product pages for better rankings and conversions.
2. Expand their content marketing efforts to target additional keywords.
3. Keep building high-quality backlinks to maintain their improved authority.

Ready to take your eCommerce store to the next level?

Contact SEO Discovery today and find out how our customized SEO strategies can help you grow your business, attract more customers, and drive more sales.